 |
|
|
Item Details
| Title:
|
CONSUMER RESEARCH METHODS
|
| By: |
James Fitchett (Editor), Andrea Davies (Editor) |
| Format: |
Hardback |
| List price:
|
£710.00 |
| Our price: |
£639.00 |
| Discount: |
|
| You save:
|
£71.00 |
|
|
|
|
|
| ISBN 10: |
1446208508 |
| ISBN 13: |
9781446208502 |
| Availability: |
This item will be printed on demand and will usually be dispatched within 10 days.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
SAGE PUBLICATIONS LTD |
| Pub. date: |
15 April, 2013 |
| Edition: |
Four-Volume Set ed. |
| Series: |
Sage Benchmarks in Social Research Methods |
| Pages: |
1680 |
| Description: |
This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area. |
| Synopsis: |
Ever since its conception some 40 years ago, consumer research has been the channel through which innovations in social science, social and cultural theory and the arts have entered the marketing discipline. With each transformation and interjection of new ideas, discourses and approaches, consumer research has also translated a whole tradition and variety of method into marketing theory and research practice.This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area. It highlights the full range of methodological considerations, from questionnaire design through to analyzing qualitative data, as well as discussing the progression and development of the field from its initial conception as a relatively coherent and unified sub-discipline through to the diverse community of methods today. |
| Publication: |
UK |
| Imprint: |
SAGE Publications Ltd |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|