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Item Details
Title:
MARKETING RESEARCH
METHODOLOGIES AND DIGITAL TECHNIQUES
By:
Phil Harris
Format:
Paperback
List price:
£34.99
Our price:
£31.49
Discount:
10
% off
You save:
£3.50
ISBN 10:
1446299651
ISBN 13:
9781446299654
Availability:
Not yet published.
(You may still order this item, and we will dispatch your order as soon as it becomes available.)
Delivery rates
Stock:
Currently
0
available
Publisher:
SAGE PUBLICATIONS LTD
Pub. date:
15 January, 2027
Description:
This textbook offers an affordable comprehensive `no frills'' overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology.
Returns:
Returnable
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