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Item Details
Title: MARKETING RESEARCH
METHODOLOGIES AND DIGITAL TECHNIQUES
By: Phil Harris
Format: Paperback

List price: £34.99
Our price: £31.49
Discount:
10% off
You save: £3.50
ISBN 10: 1446299651
ISBN 13: 9781446299654
Availability: Not yet published. (You may still order this item, and we will dispatch your order as soon as it becomes available.)
 Delivery rates
Stock: Currently 0 available
Publisher: SAGE PUBLICATIONS LTD
Pub. date: 15 January, 2027
Description: This textbook offers an affordable comprehensive `no frills'' overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology.
Returns: Returnable
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