| Title:
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SPORT MARKETING 4TH EDITION WITH WEB STUDY GUIDE
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| By: |
Bernard J. Mullin, Stephen Hardy, William A. Sutton |
| Format: |
Hardback |
| List price:
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£110.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1450424988 |
| ISBN 13: |
9781450424981 |
| Publisher: |
HUMAN KINETICS PUBLISHERS |
| Pub. date: |
12 June, 2014 |
| Edition: |
4th edition |
| Pages: |
504 |
| Description: |
Including information and issues in the competitive world of sport marketing, this text intends to direct students to a better understanding of the theoretical backbone to sport marketing. It also contains practical material that prepares students for careers in sport marketing. |
| Synopsis: |
This latest edition of Sport Marketing has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionised the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. Lecturers may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts. |
| Reader Age: |
From 18 to 99 years |
| Illustrations: |
40 Illustrations, color; 76 Halftones, color |
| Publication: |
US |
| Imprint: |
Human Kinetics Publishers |
| Returns: |
Returnable |