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Item Details
Title: QUALITATIVE MEDIA ANALYSIS
By: David L. Altheide, Christopher J. Schneider
Format: Paperback

List price: £36.99
Our price: £33.29
Discount:
10% off
You save: £3.70
ISBN 10: 1452230056
ISBN 13: 9781452230054
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 2 available
Publisher: SAGE PUBLICATIONS INC
Pub. date: 2 October, 2012
Edition: 2nd Revised edition
Series: Qualitative Research Methods
Pages: 168
Description: The author shows the reader how to obtain, categorize, and analyze different media documents in this entry in the Qualitative Research Methods series
Synopsis: In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Author David L. Altheide shows the reader how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. He looks at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.
Publication: US
Imprint: SAGE Publications Inc
Returns: Returnable
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