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Item Details
| Title:
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COMMUNICATION PLANNING
AN INTEGRATED APPROACH |
| By: |
Sherry Devereaux Ferguson |
| Format: |
Electronic book text |
| List price:
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£74.40 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1452263566 |
| ISBN 13: |
9781452263564 |
| Publisher: |
SAGE PUBLICATIONS INC EBOOKS |
| Pub. date: |
3 July, 2012 |
| Series: |
SAGE Series in Public Relations 1 |
| Pages: |
280 |
| Description: |
The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management. |
| Synopsis: |
The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents.Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations.Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |
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