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Item Details
Title: NON-WESTERN PERSPECTIVES ON HUMAN COMMUNICATION
IMPLICATIONS FOR THEORY AND PRACTICE
By: Min-Sun Kim
Format: Electronic book text

List price: £57.59


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1452264341
ISBN 13: 9781452264349
Publisher: SAGE PUBLICATIONS INC EBOOKS
Pub. date: 3 July, 2012
Pages: 248
Description: What it means to be a self - and a self communicating and being in a particular culture - are key issues interwoven throughout Min-Sun Kim's impressive text, Non-Western Perspectives on Human Communication. Going beyond cultural descriptions or instructions on adapting to specific cultures, the author interrogates the very core assumptions underlying the study of human communication and challenges longstanding individualistic, Western models on which much intercultural research is based. Kim proposes a non-western way of conceptualizing identity, or the "self" - the cornerstone of cultural research -- illuminating how traditional western and non-western views can be blended into a broader, more realistic understanding of cultures and communication. Grounding her work in a thorough knowledge of the literature, she challenges students and researchers alike to reexamine their approach to intercultural study.
Synopsis: This book challenges the longstanding individualistic model on which most western intercultural research is based. It proposes a non-western way of conceptualizing identity - the cornerstone of cultural research - and shows how traditional western and non-western views can be blended into a broader, more realistic understanding of cultures and communication. Grounding her work in a thorough knowledge of the literature, the author challenges students and researchers alike to reexamine their approach to intercultural study.
Publication: US
Imprint: SAGE Publications Inc
Returns: Non-returnable
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