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Item Details
| Title:
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BRANDS, CONSUMERS, SYMBOLS AND RESEARCH
SIDNEY J LEVY ON MARKETING |
| By: |
Sidney J. Levy, Dennis Rook |
| Format: |
Electronic book text |
| List price:
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£50.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1452264597 |
| ISBN 13: |
9781452264592 |
| Publisher: |
SAGE PUBLICATIONS INC EBOOKS |
| Pub. date: |
23 July, 2012 |
| Edition: |
1st edition |
| Description: |
Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing. |
| Synopsis: |
Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |
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