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Title: THE GLOBAL ENVIRONMENT OF BUSINESS
NEW PARADIGMS FOR INTERNATIONAL MANAGEMENT
By: David W. Conklin
Format: Mixed media product

List price: £158.00
Our price: £142.20
Discount:
10% off
You save: £15.80
ISBN 10: 1452290016
ISBN 13: 9781452290010
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: SAGE PUBLICATIONS INC
Pub. date: 16 January, 2013
Pages: 320
Description: A truly international perspective that integrates both market and nonmarket analysis concisely.
Synopsis: The Global Environment of Business provides students with a truly international perspective that integrates both market (industry structure) and nonmarket (i.e. political forces) analysis concisely, in a way not found in other texts.The following key issues are emphasized:Industry Structure: Management must strategize to deal with the bargaining strength of customers, suppliers, and competitiors on a country by country basis. Low cost labour and outsourcing are changing the nature of the firm dramatically. Macroeconomic Forces: Management must formulate country strategies in light of each country's income levels and growth rates, foreign exchange rates, inflation rates, interest rates, and unemployment rates.Political Forces: Regulations, financial incentives, tax regimes, investment restrictions, and trade agreements differ widely from country to country.Societal Forces: Ethics, labour, and environmental practices differ from country to country. In addition, specific consumer preferences and demographic trends must play a role in national strategies.Technological Forces: Strategies must correspond to each country's technological infrastructure and the pace and direction of technological change.
Publication: US
Imprint: SAGE Publications Inc
Returns: Returnable
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