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Item Details
Title: MOBILE SERVICES INDUSTRIES, TECHNOLOGIES, AND APPLICATIONS IN THE GLOBAL ECONOMY
By: In Lee (Editor)
Format: Hardback

List price: £190.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1466619813
ISBN 13: 9781466619814
Publisher: IDEA GROUP,U.S.
Pub. date: 22 June, 2012
Pages: 370
Synopsis: As business paradigms shift from desktop-centric environments to data-centric mobile environments, mobile services create numerous new business opportunities. At the same time, these advances may also challenge many of the basic premises of existing business models. Mobile Services Industries, Technologies, and Applications in the Global Economy fosters a scientific understanding of mobile services, provides a timely publication of current research efforts, and forecasts future trends in the mobile services industry and its important role in the world economy. Written for academics, researchers, government policymakers, and corporate managers, this comprehensive volume will outline the great potential for new business models and applications in mobile commerce.
Illustrations: 1, black & white illustrations
Publication: US
Imprint: Idea Group,U.S.
Returns: Non-returnable
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