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Item Details
| Title:
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MARKETING IN THE CYBER ERA
STRATEGIES AND EMERGING TRENDS |
| By: |
Ali A. Ghorbani (Editor) |
| Format: |
Hardback |
| List price:
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£185.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1466648643 |
| ISBN 13: |
9781466648647 |
| Publisher: |
IDEA GROUP,U.S. |
| Pub. date: |
20 December, 2013 |
| Pages: |
358 |
| Synopsis: |
The growth of new technologies, internet, virtualisation, and the globalisation of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry.Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today's economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organisations. |
| Illustrations: |
black & white illustrations |
| Publication: |
US |
| Imprint: |
Idea Group,U.S. |
| Returns: |
Non-returnable |
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