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Item Details
Title:
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BRAND MANAGEMENT IN EMERGING MARKETS
THEORIES AND PRACTICES |
By: |
Cheng Lu Wang, Jiaxun He |
Format: |
Hardback |
List price:
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£200.00 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
1466662425 |
ISBN 13: |
9781466662421 |
Publisher: |
IDEA GROUP,U.S. |
Pub. date: |
30 June, 2014 |
Pages: |
337 |
Description: |
"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"-- |
Synopsis: |
Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and comprehensive reference for academicians, professionals, and practitioners. |
Publication: |
US |
Imprint: |
Idea Group,U.S. |
Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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