AQA A LEVEL BUSINESS 2 THIRD EDITION (WOLINSKI & COATES) by John Wolinski, Gwen Coates ( 9781471836114 )

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Title:

AQA A LEVEL BUSINESS 2 THIRD EDITION (WOLINSKI & COATES)

By:

John Wolinski, Gwen Coates

Format:

Paperback

List price:

£28.99

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£25.37

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12.5% off

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£3.62

ISBN 10:

1471836118

ISBN 13:

9781471836114

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Publisher:

HODDER EDUCATION

Pub. date:

29 April, 2015

Pages:

440

Description:

Stretch and challenge students with bestselling authors Wolinski and Coates; comprehensive theory, concepts, practice exercises and real world business case studies empower students to reach their potential.

Synopsis:

This textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student's learning.- Gives in-depth insight into Business practices and theories - Wolinski and Coates are knownfor their comprehensive yet accessible style.- Ensures students can understand the real world context of what they're learning and applytheir knowledge with fact files on real businesses- Provides practice exercises at the end of each chapter that reflect the style of the newassessments including multiple choice, short answer, data response and case study questionsContentsUnit 7 Analysing the strategic position of a business- 1 Mission, corporate objectives and strategy- 2 Analysing the existing internal position of a business to assess strengths and weaknesses: financial ratio analysis- 3 Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance- 4 Analysing the external environment to assess opportunities and threats: political and legal change- 5 Analysing the external environment to assess opportunities and threats: economic change- 6 Analysing the external environment to assess opportunities and threats: social and technological- 7 Analysing the external environment to assess opportunities and threats: the competitive environment- 8 Analysing strategic options: investment appraisalUnit 8 Choosing strategic direction- 9 Strategic direction: choosing what markets to compete in and what products to offer- 10 Strategic positioning: choosing how to competeUnit 9 Strategic methods: how to pursue strategies- 11 Assessing a change in scale- 12 Assessing innovation- 13 Assessing internationalisation- 14 Assessing greater use of digital technologyUnit 10 Managing strategic change- 15 Managing change- 16 Managing organisation culture- 17 Managing strategic implementation- 18 Problems with strategy and why strategies fail

Publication:

Imprint:

Hodder Education

Returns:

Returnable

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