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Item Details
| Title:
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SMALL DATA
THE TINY CLUES THAT UNCOVER HUGE TRENDS |
| By: |
Martin Lindstrom |
| Format: |
Hardback |
| List price:
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£20.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1473629225 |
| ISBN 13: |
9781473629226 |
| Publisher: |
HODDER & STOUGHTON GENERAL DIVISION |
| Pub. date: |
10 March, 2016 |
| Pages: |
256 |
| Description: |
Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans. |
| Synopsis: |
In an era where many believe Big Data has rendered human perception and observation 'old-school' or passe, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues - the progressively weaker handshakes of Millenials, a notable global decrease in the use of facial powder, a change in how younger consumers approach eating ice cream cones - to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionise 1,000 stores - spread across twenty countries - for one of Europe's largest fashion retailers. In Dubai, a distinctive bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159% in only one year. In China, the look of a car dashboard led to the design of the iRobot, or Roomba, floor cleaner - a great success story.SMALL DATA combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It shows Lindstrom using his proprietary CLUES Framework - where big data is merely on part of the overall puzzle - to get radically close to the consumer and come up with the counter-intuitive insights that have in some cases helped transform entire industries. SMALL DARA presents a rare behind-the-scenes look at what it takes to create global brands, and reveals surprising and counter-intuitive truths about what connects us all as humans. |
| Publication: |
UK |
| Imprint: |
John Murray Learning |
| Returns: |
Returnable |
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