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Item Details
| Title:
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ANALYSING QUANTITATIVE SURVEY DATA FOR BUSINESS AND MANAGEMENT STUDENTS
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| By: |
Jeremy F. Dawson |
| Format: |
Paperback |
| List price:
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£30.99 |
| Our price: |
£27.89 |
| Discount: |
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| You save:
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£3.10 |
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| ISBN 10: |
1473907519 |
| ISBN 13: |
9781473907515 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
SAGE PUBLICATIONS LTD |
| Pub. date: |
10 November, 2016 |
| Series: |
Mastering Business Research Methods |
| Pages: |
104 |
| Description: |
This concise and practical guide explores the use of analysing quantitative survey data using classical test theory as a method for conducting research in a business and management Masters dissertation. |
| Synopsis: |
Part of SAGE's Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.In Analysing Quantitative Survey Data for Business and Management Students, Jeremy Dawson introduces you to the key elements of analysing quantitative survey data using classical test theory, the measurement theory that underlies the techniques described in the book. The methodological assumptions, basic components and strengths and limitations of this analysis are explained and with the help of illustrative examples, you are guided through how to conduct the key procedures involved, including reliability analysis, exploratory and confirmatory factor analysis. Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.Watch the editors introduce the Mastering Business Research Methods series and tell you more about the first three books. |
| Publication: |
UK |
| Imprint: |
SAGE Publications Ltd |
| Returns: |
Returnable |
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