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Item Details
Title: NEW DIRECTIONS IN CONSUMER RESEARCH
By: Paul Hewer (Editor), Kathy Hamilton (Editor), Aliakbar Jafari (Editor)
Format: Hardback

List price: £725.00
Our price: £652.50
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ISBN 10: 1473911532
ISBN 13: 9781473911536
Availability: Usually dispatched within 1-3 weeks.
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Publisher: SAGE PUBLICATIONS LTD
Pub. date: 7 October, 2015
Edition: Four-Volume Set ed.
Series: SAGE Library in Marketing
Pages: 1408
Description: This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research.
Synopsis: This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research. The volumes bring together key conceptual and research papers related to practices, sharing, politics and spaces. The editors provide a set of comprehensive introductions that scopes out current understanding in the field, and identifies directions for future research in relation to the key themes. This Major Work will be of interest to scholars in a broad range of disciplines, including Marketing and Consumer Research, Cultural Studies, Media Studies, Human Geography and Sociology.Volume One: PracticesVolume Two: SharingVolume Three: PoliticsVolume Four: Space
Publication: UK
Imprint: SAGE Publications Ltd
Returns: Returnable
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EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING
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