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Item Details
| Title:
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BRAND/STORY
CASES AND EXPLORATIONS IN FASHION BRANDING |
| By: |
Joseph H. Hancock |
| Format: |
Paperback |
| List price:
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£74.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1501300024 |
| ISBN 13: |
9781501300028 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC |
| Pub. date: |
10 March, 2016 |
| Edition: |
Second Edition |
| Pages: |
240 |
| Synopsis: |
Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value.New to this edition:~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting~New Go Outside! exercises provide readers with scenarios in which they can apply what they learn to other brands they encounter~Chapter objectives and discussion questions allow the reader to fully engage with the contentInstructor Resources:~Instructor's Guide and Test Bank provide suggestions for planning the course and using the text in the classroom~ PowerPoint presentations include images from the book and provide a framework for lecture and discussion |
| Illustrations: |
90 color illus |
| Publication: |
US |
| Imprint: |
Bloomsbury Academic USA |
| Returns: |
Returnable |
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