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Item Details
Title: HANDBOOK OF RESEARCH ON PROMOTIONAL STRATEGIES AND CONSUMER INFLUENCE IN THE SERVICE SECTOR
By: Upendra Singh Panwar (Editor), Raj Kumar (Editor), Nilanjan Ray (Editor)
Format: Electronic book text

List price: £335.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1522501444
ISBN 13: 9781522501442
Publisher: IGI GLOBAL
Pub. date: 11 April, 2016
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Pages: 492
Publication: US
Imprint: Business Science Reference
Returns: Non-returnable
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