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Item Details
| Title:
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UTILIZING CONSUMER PSYCHOLOGY IN BUSINESS STRATEGY
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| By: |
Tevfik Dalgic |
| Format: |
Hardback |
| List price:
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£196.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1522534482 |
| ISBN 13: |
9781522534488 |
| Publisher: |
IGI GLOBAL |
| Pub. date: |
30 April, 2018 |
| Pages: |
340 |
| Description: |
Provides emerging research on consumer behaviour and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behaviour and methods to maximize benefits and efficiency. |
| Returns: |
Returnable |
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