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Item Details
| Title:
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EUROPEAN FASHION
THE CREATION OF A GLOBAL INDUSTRY |
| By: |
Regina Lee Blaszczyk (Editor), Veronique Pouillard (Editor) |
| Format: |
Electronic book text |
| List price:
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£24.00 |
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| ISBN 10: |
1526122111 |
| ISBN 13: |
9781526122117 |
| Publisher: |
MANCHESTER UNIVERSITY PRESS |
| Pub. date: |
17 February, 2018 |
| Series: |
Studies in Design and Material Culture |
| Pages: |
336 |
| Description: |
This volume examines the cultural history of the fashion industry in the postwar era. Taking an original, interdisciplinary approach, it focuses on the internal culture of the trade, explaining the significance of value creation and assessing the transformation of local industries into global brands. -- . |
| Synopsis: |
The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the craftsmanship of haute couture to revelling in ever-changing fast-fashion. This volume examines the transition from the old system to the new in a series of case studies grouped around three major themes. Part I focuses on Paris as a creative hub, aiming to understand how the birthplace of haute couture adapted to late-twentieth-century developments. Part II considers the retailer's role in shaping taste, responding to consumer expectations and disseminating fashion merchandise. Part III looks to alternative visions of the European fashion system that have appeared in unexpected places. The volume is highly interdisciplinary, covering design history, cultural anthropology, ethnography, management studies and the cultural history of business. -- . |
| Illustrations: |
66 black and white illustrations |
| Publication: |
UK |
| Imprint: |
Manchester University Press Melland Schill Studies |
| Returns: |
Non-returnable |
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