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Item Details
| Title:
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PRINCIPLES OF MARKETING FOR A DIGITAL AGE
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| By: |
Tracy L. Tuten |
| Format: |
Paperback / softback |
| List price:
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£47.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1526423340 |
| ISBN 13: |
9781526423344 |
| Publisher: |
SAGE PUBLICATIONS LTD |
| Pub. date: |
14 December, 2019 |
| Pages: |
480 |
| Description: |
This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It''s a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age. |
| Returns: |
Returnable |
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