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Item Details
Title:
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WEAPONIZED MARKETING
DEFEATING RADICAL ISLAM WITH MARKETING THAT BUILT THE WORLD''S TOP BRANDS |
By: |
Lisa Merriam |
Format: |
Hardback |
List price:
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£52.00 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
1538137534 |
ISBN 13: |
9781538137536 |
Publisher: |
ROWMAN & LITTLEFIELD |
Pub. date: |
1 July, 2020 |
Series: |
Security and Professional Intelligence Education Series |
Pages: |
144 |
Description: |
Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world''s leading brands to succeed where military might and diplomacy have failed. |
Illustrations: |
8 Graphs; 6 Tables, unspecified; 20 Halftones, color |
Returns: |
Returnable |
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