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Item Details
| Title:
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PUBLISHING FOR PROFIT
SUCCESSFUL BOTTOM-LINE MANAGEMENT FOR BOOK PUBLISHERS |
| By: |
Thomas Woll, Jan Nathan (Foreword) |
| Format: |
Paperback |
| List price:
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£23.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1556526172 |
| ISBN 13: |
9781556526176 |
| Publisher: |
CHICAGO REVIEW PRESS |
| Pub. date: |
1 April, 2006 |
| Edition: |
3rd Revised edition |
| Pages: |
336 |
| Synopsis: |
Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step - covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practising professional just starting out or looking to learn new tricks of the trade, this revised and expanded edition contains updated industry statistics and benchmark figures, features a new chapter on e-marketing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice. |
| Publication: |
US |
| Imprint: |
Chicago Review Press |
| Returns: |
Returnable |
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