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Item Details
Title: NEW DIRECTIONS IN RESEARCH ON ELECTRONIC COMMERCE
By: Charles Steinfield (Editor)
Format: Hardback

List price: £36.95


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ISBN 10: 1557532397
ISBN 13: 9781557532398
Publisher: PURDUE UNIVERSITY PRESS
Pub. date: 30 April, 2002
Pages: 320
Description: This work discusses the huge impact of electronic networks, particularly the Internet, and how they will remain an integral force in business. It emphasizes the importance of research and understanding in the area of electronic commerce.
Synopsis: This work discusses the huge impact of electronic networks, particularly the Internet, and how they will remain an integral force in business. It emphasizes the importance of research and understanding in the area of electronic commerce. The text brings together research from a range of different disciplines on electronic commerce that explores fundamental questions about consumer response, the impact on industries and markets, and social and policy challenges.
Publication: US
Imprint: Purdue University Press
Returns: Returnable
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