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Item Details
| Title:
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PERSUASIVE COMMUNICATION
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| By: |
Paul A. Mongeau, James B. Stiff |
| Format: |
Paperback |
| List price:
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£38.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1572307021 |
| ISBN 13: |
9781572307025 |
| Publisher: |
GUILFORD PUBLICATIONS |
| Pub. date: |
1 October, 2002 |
| Edition: |
2nd Revised edition |
| Pages: |
348 |
| Description: |
Now in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects. |
| Synopsis: |
This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Guilford Publications |
| Returns: |
Returnable |
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