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Item Details
| Title:
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THE BUSINESS OF CHILDREN'S ENTERTAINMENT
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| By: |
Norma Odom Pecora |
| Format: |
Paperback |
| List price:
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£22.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1572307749 |
| ISBN 13: |
9781572307742 |
| Publisher: |
GUILFORD PUBLICATIONS |
| Pub. date: |
6 March, 2002 |
| Series: |
The Guilford Communication Series |
| Pages: |
190 |
| Description: |
Presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment. |
| Synopsis: |
For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialization of children's popular culture--the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment. |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
Guilford Publications |
| Returns: |
Returnable |
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