THE TELEVIEWING AUDIENCE by Robert Abelman, David Atkin ( 9781572734876 )

Item Details

Title:

THE TELEVIEWING AUDIENCE
THE ART AND SCIENCE OF WATCHING TV

By:

Robert Abelman, David Atkin

Format:

Hardback

List price:

£52.00

Our price:

£50.44

Discount:

3% off

You save:

£1.56

ISBN 10:

1572734876

ISBN 13:

9781572734876

Availability:

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Stock:

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Publisher:

HAMPTON PRESS

Pub. date:

1 January, 2002

Pages:

240

Description:

An understanding of how we learn to watch television and why we watch television is integral in any examination of television history, industry or regulation. This text is specifically designed to complement existing texts from a wide variety of related fields of study.

Synopsis:

An understanding of how we learn to watch television and why we watch television is integral in any examination of television history, industry or regulation. A comprehension of what audiences bring to the televiewing experience and what the television industry does to keep its audience attending is essential in the exploration of what they take away. This text fills this void in the literature. It is specifically designed to complement existing texts from a wide variety of related fields of study. Each chapter ends with a summary that recaps the main points of interest and provides a logical transition to the next chapter.

Illustrations:

indexes

Publication:

Imprint:

Hampton Press

Returns:

Returnable

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