EMOTIONAL VALUE: CREATING STRONG BONDS WITH YOUR CUSTOMERS by Janelle Barlow, Diana Maul, Michael Edwardson (Foreword) ( 9781576750797 )

Item Details

Title:

EMOTIONAL VALUE: CREATING STRONG BONDS WITH YOUR CUSTOMERS

By:

Janelle Barlow, Diana Maul, Michael Edwardson (Foreword)

Format:

Hardback

List price:

£26.00

Our price:

£18.98

Discount:

27% off

You save:

£7.02

ISBN 10:

1576750795

ISBN 13:

9781576750797

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

BERRETT-KOEHLER

Pub. date:

1 April, 2000

Pages:

300

Description:

Details a practice for adding "Emotional Value" to customers' experiences and to those of staff. The practices show that by understanding the critical role emotions play in creating customer experiences, organisations can take their service to new levels.

Synopsis:

Society is rapidly moving from a service economy to an experience economy. As a result, today's more sophisticated consumers not only demand services and products that are of the highest quality; they also want positive, emotionally satisfying experiences. The companies and institutions that learn how to add Emotional Value to their customers' experiences will leave their competitors behind. This book details a practice for adding Emotional Value to customers' experiences and to those of staff. The practices show that by understanding the critical role emotions play in creating customer experiences, organizations can take their service to new levels.

Publication:

Imprint:

Berrett-Koehler

Returns:

Non-returnable

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