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Item Details
| Title:
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THE ULTIMATE COMPETITIVE ADVANTAGE - SECRETS OF CONTINUALLY DEVELOPING A MORE PROFITABLE BUSINESS MODEL
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| By: |
Donald Mitchell, Carol Coles |
| Format: |
Hardback |
| List price:
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£28.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1576751678 |
| ISBN 13: |
9781576751671 |
| Publisher: |
BERRETT-KOEHLER |
| Pub. date: |
1 March, 2003 |
| Pages: |
300 |
| Description: |
Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years. |
| Synopsis: |
Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years. The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided. |
| Publication: |
US |
| Imprint: |
Berrett-Koehler |
| Returns: |
Returnable |
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