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Item Details
| Title:
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CAMPAIGN ADVERTISING AND AMERICAN DEMOCRACY
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| By: |
Michael M. Franz, Paul B. Freedman, Kenneth M. Goldstein |
| Format: |
Paperback |
| List price:
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£23.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1592134564 |
| ISBN 13: |
9781592134564 |
| Publisher: |
TEMPLE UNIVERSITY PRESS,U.S. |
| Pub. date: |
25 November, 2007 |
| Pages: |
216 |
| Description: |
Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior. Contrary to widely held beliefs, political ads do not turn people off to politics. |
| Synopsis: |
Surprising findings about the positive effects of political advertising |
| Publication: |
US |
| Imprint: |
Temple University Press,U.S. |
| Returns: |
Returnable |
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