PRESIDENTIAL ROAD SHOW by Diane J. Heith ( 9781594518508 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

PRESIDENTIAL ROAD SHOW
PUBLIC LEADERSHIP IN AN ERA OF PARTY POLARIZATION AND MEDIA FRAGMENTATION

By:

Diane J. Heith

Format:

Hardback

List price:

£160.00

Our price:

£144.00

Discount:

10% off

You save:

£16.00

ISBN 10:

1594518505

ISBN 13:

9781594518508

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

20 November, 2012

Series:

Media and Power

Pages:

192

Description:

Examines how US Presidents and Presidential candidates focus on local audiences and issues despite officially ruling over a nation.

Synopsis:

In The Presidential Road Show: Public Leadership in an Era of Party Polarization and Media Fragmentation, Diane J. Heith evaluates presidential leadership by critically examining a fundamental tenet of the presidency: the national nature of the office. The fact that the entire nation votes for the office seemingly imbues the presidency with leadership opportunities that rest on appeals to the mass public. Yet, presidents earn the office not by appealing to the nation but rather by assembling a coalition of supporters, predominantly partisans. Moreover, once in office, recent presidents have had trouble controlling their message in the fragmented media environment. The combined constraints of the electoral coalition and media environment influence the nature of public leadership presidents can exercise. Using a data set containing not only speech content but also the classification of the audience, Diane J. Heith finds that rhetorical leadership is constituency driven and targets audiences differently. Comparing tone, content, and tactics of national and local speeches reveals that presidents are abandoning national strategies in favor of local leadership efforts that may be tailored to the variety of political contexts a president must confront.

Publication:

Imprint:

Paradigm

Returns:

Returnable

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