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Item Details
Title: ULTIMATE GUIDE TO PAY PER CLICK ADVERTISING
JOIN THE TOP 3% CAPTURING SALES FROM SEARCH ADVERTISING-AND OUTSMART 97% OF THE COMPETITION
By: Richard Stokes
Format: Paperback

List price: £15.99


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ISBN 10: 1599183633
ISBN 13: 9781599183633
Publisher: ENTREPRENEUR PRESS
Pub. date: 30 April, 2010
Pages: 326
Description: Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Search advertising specialist Richard Stokes reveals why and provides solutions.
Synopsis: Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more! Covering all major search engines, this powerful guide discloses: * The "$100 Bidding Myth": why outbidding competitors rarely results in more traffic * Simple website changes that can increase sales by 500% * How to drive 80% or more of online revenues with rare superconverter keywords * Winning strategies of the world's top search marketers * The best ads on the internet and how to write them * The real factors for driving high click-through rates * How to find competitors' budgets, ad copy, and best keywords * How to manage bids without expensive bid-management software * And more!
Publication: US
Imprint: Entrepreneur Press
Returns: Returnable
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