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Item Details
| Title:
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FLASH
HOW TO MARKET YOUR COMPANY IN TODAY'S INSTANT WORLD |
| By: |
Susan Benjamin |
| Format: |
Paperback |
| List price:
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£10.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1605500291 |
| ISBN 13: |
9781605500294 |
| Publisher: |
ADAMS MEDIA CORPORATION |
| Pub. date: |
18 September, 2010 |
| Pages: |
272 |
| Description: |
Offers practical guidance in how companies can use flash-based marketing techniques to maximise the impact of what they're selling. This book shows how to: construct a website that creates an immediate impact; create marketing that sparks memories and associations; and write e-mail messages that evoke flash reactions. |
| Synopsis: |
A customer's decision about a product or service happens in less than a fraction of a second. And the company that knows how to make that first impact--that flash--is ahead of the field. In this revolutionary book, Susan Benjamin shows you how to tap into consumers' gut reactions, using them to build powerful marketing campaigns. With examples from both large and small companies, she demonstrates how to:Find attention-getting taglines that will generate client interestUse online networks and social media to create viral BuzzProduce a website that will grab viewers' attention and hold itThe right words, the right symbols, the right marketing can evoke that sudden burst of enthusiasm that will keep buyers coming back over and over again. This book helps you understand how to spark that valuable energy. Because it all happens in a flash! |
| Publication: |
US |
| Imprint: |
Adams Media Corporation |
| Returns: |
Returnable |
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