pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register


Item Details
Title: CONSUMER COSMOPOLITANISM IN THE AGE OF GLOBALIZATION
By: Melvin Prince
Format: Paperback

List price: £20.99
Our price: £18.89
Discount:
10% off
You save: £2.10
ISBN 10: 1606493647
ISBN 13: 9781606493649
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: BUSINESS EXPERT PRESS
Pub. date: 1 November, 2012
Edition: UK ed.
Pages: 180
Description: Today's marketers are confronted with a spate of differing opinions and conflicting information about the changing consumer in the era of globalization. This book offers answers to the following questions: What marketing opportunities are associated with consumer cosmopolitanism? How do trends in consumer cosmopolitanism affect long-range planning? What are the best communications strategies for reaching the cosmopolitan consumer?
Synopsis: Today's marketers are confronted with a spate of differing opinions and conflicting information about the changing consumer in the era of globalization. This book offers answers to the following questions: What marketing opportunities are associated with consumer cosmopolitanism? How do trends in consumer cosmopolitanism affect long-range planning? What are the best communications strategies for reaching the cosmopolitan consumer?
Illustrations: Illustrations
Publication: US
Imprint: Business Expert Press
Returns: Returnable
Some other items by this author:

TOP SELLERS IN THIS CATEGORY
Go-Givers Sell More (Paperback)
Penguin Books Ltd
Our Price : £8.02
more details
The Effortless Experience (Paperback)
Penguin Books Ltd
Our Price : £12.40
more details
The 22 Immutable Laws Of Marketing (Paperback)
Profile Books Ltd
Our Price : £7.29
more details
How Brands Grow (Hardback)
Oxford University Press Australia
Our Price : £21.87
more details
The Challenger Sale (Paperback)
Penguin Books Ltd
Our Price : £12.40
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 business & management
 sales & marketing


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 






Early Learning
Little Worried Caterpillar (PB) Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
add to basket

Early Learning
add to basket

Picture Book
All the Things We Carry PB What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
add to basket