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Item Details
| Title:
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SILENT SELLING
BEST PRACTICES AND EFFECTIVE STRATEGIES IN VISUAL MERCHANDISING |
| By: |
Judy Bell, Kate Ternus |
| Format: |
Paperback |
| List price:
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£80.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1609011538 |
| ISBN 13: |
9781609011536 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC |
| Pub. date: |
22 June, 2011 |
| Edition: |
4th edition |
| Pages: |
448 |
| Description: |
The 4th edition of Silent Selling teaches the best practices in visual merchandising as currently applied by professionals in the retail industry, providing readers with the knowledge and skills to create retail environments that sell. |
| Synopsis: |
Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 4th Edition, is a multi-disciplinary blend of practical activities and creative problem-solving that takes readers beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's "Look-Compare-Innovate" model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace. |
| Illustrations: |
full color |
| Publication: |
UK |
| Imprint: |
Fairchild Books |
| Returns: |
Non-returnable |
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