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Item Details
Title: BEYOND DESIGN
THE SYNERGY OF APPAREL PRODUCT DEVELOPMENT
By: Sandra J. Keiser, Myrna B. Garner
Format: Paperback

List price: £92.00


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ISBN 10: 1609012267
ISBN 13: 9781609012267
Publisher: BLOOMSBURY PUBLISHING PLC
Pub. date: 15 June, 2012
Edition: 3rd Revised edition
Pages: 624
Description: Now in full colour, the third edition of this practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing and sourcing and includes a greater focus on current issues, for example sustainability and business ethics.
Synopsis: This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies-such as color matching, body scanning, and the use of avatars for fitting and patternmaking-have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing, and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process.
Illustrations: 525 color illustrations
Publication: UK
Imprint: Fairchild Books
Returns: Returnable
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