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Item Details
| Title:
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APPAREL MERCHANDISING
THE LINE STARTS HERE |
| By: |
Jeremy A. Rosenau, David L. Wilson |
| Format: |
Paperback |
| List price:
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£90.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1609015398 |
| ISBN 13: |
9781609015398 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC |
| Edition: |
3rd Revised edition |
| Pages: |
512 |
| Description: |
Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets. The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer's private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers. |
| Synopsis: |
Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets. The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer's private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers. |
| Illustrations: |
138 bw and 12 color illus |
| Publication: |
UK |
| Imprint: |
Fairchild Books |
| Returns: |
Returnable |
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