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Item Details
| Title:
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ASSEMBLING ARGUMENTS
MULTIMODAL RHETORIC AND SCIENTIFIC DISCOURSE |
| By: |
Jonathan Buehl |
| Format: |
Hardback |
| List price:
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£54.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1611175615 |
| ISBN 13: |
9781611175615 |
| Publisher: |
UNIVERSITY OF SOUTH CAROLINA PRESS |
| Pub. date: |
15 January, 2016 |
| Series: |
Studies in Rhetoric/Communication |
| Pages: |
288 |
| Description: |
A comprehensive account of multimodal scientific persuasion with a framework for analysis and teaching |
| Synopsis: |
Scientific arguments--and indeed arguments in most disciplines--depend on visuals and other nontextual elements; however, most models of argumentation typically neglect these important resources. In Assembling Arguments, Jonathan Buehl offers a concentrated study of scientific argumentation that is sensitive to both the historical and theoretical possibilities of multimodal persuasion as it advances two related claims. First, rhetorical theory--when augmented with methods for reading nonverbal representations--can provide the analytical tools needed to understand and appreciate multimodal scientific arguments. Second, science--an inherently multimodal enterprise--offers ideal subjects for developing general theories of multimodal rhetoric applicable across fields. In developing these claims, Buehl offers a comprehensive account of scientific persuasion as a multimodal process and develops a simple but productive framework for analysing and teaching multimodal argumentation.Comprising five case studies, the book provides detailed treatments of argumentation in specific technological and historical contexts: argumentation before World War I, when images circulated by hand and by post; argumentation during the mid-twentieth century, when computers were beginning to bolster scientific inquiry but images remained hand-crafted products; and argumentation at the turn of the twenty-first century--an era of digital revolutions and digital fraud. Each study examines the rhetorical problems and strategies of specific scientists to investigate key issues regarding visualization and argument: * Establishing new instruments as reliable sources of visual evidence.* Creating novel arguments from reliable visual evidence.* Creating novel arguments with unreliable visual evidence.* Preserving the credibility of visualization practices.* Creating multimodal artifacts before and in the era of digital circulation.Given the growing enterprise of rhetorical studies and the field's contributions to communication practices in all disciplines, rhetoricians need a comprehensive rhetoric of science--one that accounts for the multimodal arguments that change our relation to reality.Assembling Arguments argues that such rhetoric should enable the interpretation of visual scientific arguments and improve science-writing instruction. |
| Illustrations: |
32 illustrations |
| Publication: |
US |
| Imprint: |
University of South Carolina Press |
| Returns: |
Returnable |
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