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Item Details
Title: GOOD STRATEGY/BAD STRATEGY
THE DIFFERENCE AND WHY IT MATTERS
Format: CD-Audio

List price: £25.00


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ISBN 10: 1611748178
ISBN 13: 9781611748178
Publisher: EDDISON BOOKS LTD
Pub. date: 31 January, 2012
Edition: ; 11.75 Hours ed.
Description: With endorsements from both key executives and renowned business schools around the world, Richard Rumelt offers the ultimate distillation of his vast experience in what is destined to become a milestone work on the theory and practice of strategy.
Synopsis: Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt argues that the heart of a good strategy is insight--into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding your own thinking. Good Strategy/Bad Strategy integrates fascinating examples from business, nonprofit, and military affairs to bring its original ideas to life: From Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from the Getty Trust to the Los Angeles Unified School District, from Global Crossing to the 2007-08 financial crisis, and many more. The abundance of business-ready insights offered by Rumelt stem from his decades of digging beyond the superficial to address hard questions with honesty and integrity.
Publication: UK
Imprint: Connections Book Publishing Ltd
Returns: Returnable
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