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Item Details
| Title:
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THE RECIPROCITY ADVANTAGE
A NEW WAY TO PARTNER FOR INNOVATION AND GROWTH |
| By: |
Karl Ronn, Bob Johansen |
| Format: |
Hardback |
| List price:
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£21.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1626561079 |
| ISBN 13: |
9781626561076 |
| Publisher: |
BERRETT-KOEHLER |
| Pub. date: |
30 March, 2016 |
| Pages: |
216 |
| Synopsis: |
Reciprocity is now possible-for the first time-on a massive scale. In this prescient book, Bob Johansen and Karl Ronn explain how to create what they call a reciprocity advantage. By sharing your assets intelligently with carefully chosen partners, you can learn how to make money in new ways and have a broader social impact. It's a powerful source of disruptive business innovation. Johansen and Ronn show you how to create your own reciprocity advantage by (1) uncovering your right-of-way, the underutilized resources you already own that you can share with others; (2) finding partners who can help you do what you cannot do alone; (3) experimenting to learn through the cloud; and (4) scaling, but only when your reciprocity advantage is desirable, viable, and ownable. If it's not scalable, it's not worth doing-and the authors describe technologies that make scaling up faster than ever. Reciprocity advantage will be the new competitive advantage. Think ""give to grow." |
| Publication: |
US |
| Imprint: |
Berrett-Koehler |
| Returns: |
Non-returnable |
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