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Item Details
Title: MULTICHANNEL RETAILING
A REVIEW AND RESEARCH AGENDA
By: Huan Liu
Format: Paperback

List price: £54.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1680834940
ISBN 13: 9781680834949
Publisher: NOW PUBLISHERS
Pub. date: 19 December, 2018
Series: Foundations and Trends(R) in Marketing
Pages: 92
Language: English
Description: Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically. Thus, an updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.
Returns: Non-returnable
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