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Item Details
| Title:
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THE HANDBOOK OF SLOGANS
THE WORLD'S MOST POPULAR SLOGANS AND THE STORIES BEHIND THEM |
| By: |
Lionel Salem |
| Format: |
Electronic book text |
| List price:
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£7.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1780591985 |
| ISBN 13: |
9781780591988 |
| Publisher: |
CRIMSON PUBLISHING |
| Pub. date: |
7 September, 2012 |
| Pages: |
248 |
| Description: |
The Handbook of Slogans is the only guide to the world's biggest company slogans, offering Michelin-style ratings and creative insight to over many of the best-known slogans in use today. Young professionals and business owners alike can learn and take inspiration from the 2,200 slogans featured. |
| Synopsis: |
Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: * What makes a memorable slogan * The most successful examples in your own industry * The stories behind the best-known slogans of over 60 companies * A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing. |
| Publication: |
UK |
| Imprint: |
Crimson Publishing |
| Returns: |
Non-returnable |
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