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Item Details
| Title:
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COPYWRITING
SUCCESSFUL WRITING FOR DESIGN, ADVERTISING AND MARKETING |
| By: |
Mark Shaw |
| Format: |
Paperback |
| List price:
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£19.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1780670001 |
| ISBN 13: |
9781780670003 |
| Publisher: |
LAURENCE KING PUBLISHING |
| Pub. date: |
1 October, 2012 |
| Edition: |
2nd Revised edition |
| Pages: |
240 |
| Description: |
Teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. This title provides you with the tools you need to become a confident and versatile creative copywriter. |
| Synopsis: |
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, "Copywriting, Second Edition" takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter. |
| Illustrations: |
196 Colour |
| Publication: |
UK |
| Imprint: |
Laurence King Publishing |
| Returns: |
Returnable |
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