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Item Details
| Title:
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TM
THE UNTOLD STORIES BEHIND 29 CLASSIC LOGOS |
| By: |
Mark Sinclair |
| Format: |
Paperback |
| List price:
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£28.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1780671652 |
| ISBN 13: |
9781780671659 |
| Publisher: |
LAURENCE KING PUBLISHING |
| Pub. date: |
4 August, 2014 |
| Pages: |
224 |
| Description: |
Offers graphic designers and those interested in the history of design and branding a detailed look at a select group of the very best visual identities. This book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. It shows how designers are able to squeeze entire identities into 29 simple logos. |
| Synopsis: |
TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books colophon and the Michelin Man. Based upon comprehensive research, authoritatively written and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos. |
| Illustrations: |
300 colour illustrations |
| Publication: |
UK |
| Imprint: |
Laurence King Publishing |
| Returns: |
Returnable |
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