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Item Details
Title: EDIZIONE
THE STORY OF THE BENETTON HOLDING COMPANY 1986-PRESENT
By: Andrea Colli
Format: Electronic book text

List price: £19.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1782834370
ISBN 13: 9781782834373
Publisher: PROFILE BOOKS LTD
Pub. date: 17 August, 2017
Synopsis: A corporate history of the innovative Benetton Holding Company, Edizione follows the early days of the family-owned brand, through governance and structure changes, mass distribution, infrastructure and network growth, to wider views for the future. In the late 1980s, as a world-class, multi-national and family-run business, the Benetton brand was considered a symbol of Italian entrepreneurial creativity. While at the height of its success, the Benetton family set in motion a process of diversifying its core business, developing its interests in large-scale distribution, infrastructure and the real estate sector.This strategy was made possible by the creation of an independent family-management system: Edizione Srl, today one of Europe's major holding companies. Edizione Srl has investments in many sectors, ranging from motorway and airport catering, infrastructure and mobility, to real estate and agricultural services."A shining example of solid, innovative business." - Ferruccio de Bortoli
Publication: UK
Imprint: Third Millennium Publishing
Returns: Non-returnable
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