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Item Details
| Title:
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RECENT DEVELOPMENTS IN THE ECONOMICS OF ADVERTISING
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| By: |
Simon P. Anderson (Editor) |
| Format: |
Hardback |
| List price:
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£302.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
178347887X |
| ISBN 13: |
9781783478873 |
| Publisher: |
EDWARD ELGAR PUBLISHING LTD |
| Pub. date: |
29 January, 2016 |
| Series: |
The International Library of Critical Writings in Economics Series 311 |
| Pages: |
688 |
| Description: |
The collection brings together important papers in the Economics of Advertising since the Millennium. |
| Synopsis: |
The collection brings together important papers in the economics of advertising that have appeared in the new millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signaling, and information disclosure. Scholars of marketing and economics will find here a back-drop of the field as well as recent advances made.Along with an original introduction by Professor Anderson, this timely volume will be an invaluable source of reference for all marketing and economics academics. |
| Publication: |
UK |
| Imprint: |
Edward Elgar Publishing Ltd |
| Returns: |
Returnable |
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