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Item Details
| Title:
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VOLKSWAGEN BEETLE
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| By: |
Richard Copping |
| Format: |
Electronic book text |
| List price:
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£6.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1784420204 |
| ISBN 13: |
9781784420208 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC (DIGITAL) |
| Pub. date: |
10 September, 2014 |
| Series: |
Shire Library |
| Pages: |
64 |
| Description: |
Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle - yet its origins are intertwined with the dark days of Nazism. This book looks at those origins. Bringing the reader right up to the present day, it recounts the Beetle's story. |
| Synopsis: |
Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle - yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff's forward-looking desire to perfect one model rather than spread the company's talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle's never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle's story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike. |
| Illustrations: |
30 b/w; 40 col |
| Publication: |
UK |
| Imprint: |
Bloomsbury Shire |
| Returns: |
Non-returnable |
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