| Title:
|
INNOVATION STRATEGY FOR ENTERPRISES IN EMERGING ECONOMIES
CASE STUDIES FOR THE DIGITAL AGE |
| By: |
Anurag Satpathy, Arjun Agrawal, Sanjay Mohapatra |
| Format: |
Hardback |
| List price:
|
£59.99 |
| Our price: |
£53.99 |
| Discount: |
|
| You save:
|
£6.00 |
|
|
|
|
|
| ISBN 10: |
1785604813 |
| ISBN 13: |
9781785604812 |
| Availability: |
This item will be printed on demand and will usually be dispatched within 10 days.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
EMERALD PUBLISHING LIMITED |
| Pub. date: |
20 November, 2015 |
| Pages: |
152 |
| Description: |
Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. |
| Synopsis: |
For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment into consideration and concentrating on not just growth but sustainable growth. |
| Publication: |
UK |
| Imprint: |
Emerald Publishing Limited |
| Returns: |
Returnable |