THE SOCIAL USE OF MEDIA by Helena Bilandzic (Editor), Geoffroy Patriarche (Editor), Paul J. Traudt (Editor) ( 9781841505121 )

Item Details

Title:

THE SOCIAL USE OF MEDIA
CULTURAL AND SOCIAL SCIENTIFIC PERSPECTIVES ON AUDIENCE RESEARCH

By:

Helena Bilandzic (Editor), Geoffroy Patriarche (Editor), Paul J. Traudt (Editor)

Format:

Paperback

List price:

£28.95

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£26.06

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10% off

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£2.89

ISBN 10:

1841505129

ISBN 13:

9781841505121

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Publisher:

INTELLECT BOOKS

Pub. date:

17 September, 2012

Pages:

202

Synopsis:

This is an innovative overview of research on the social uses of media. It brings together competing research approaches. It is part of the "ECREA" series. It explores activity and interactivity, and media use as a social and cultural practice. It is a significant contribution to the development of interdisciplinary theories and approaches to audience and user studies. This collection of essays provides an overview of research on the social uses of media. Drawing on long traditions in both cultural studies and the social sciences, it brings together competing research approaches usually discussed separately. The topics include up-to-date research on activity and interactivity, media use as a social and cultural practice, and participation in a cultural, political, and technological sense. This volume presents visions of current audience and reception studies and makes a significant contribution to the development of interdisciplinary approaches to audience and user studies.The book contains a concluding chapter by the internationally renowned author Sonia Livingstone who significantly contributed to the development of audience and user studies through gap-bridging theories and research methods.

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Imprint:

Intellect Books

Returns:

Non-returnable

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AUDIENCE RESEARCH METHODOLOGIES