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Item Details
| Title:
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MASKED PRIMING
THE STATE OF THE ART |
| By: |
Sachiko Kinoshita (Editor), Stephen J. Lupker (Editor) |
| Format: |
Hardback |
| List price:
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£135.00 |
| Our price: |
£121.50 |
| Discount: |
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| You save:
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£13.50 |
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| ISBN 10: |
1841690953 |
| ISBN 13: |
9781841690957 |
| Availability: |
Reprinting. This item may be subject to delays or cancellation.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
19 June, 2003 |
| Series: |
Macquarie Monographs in Cognitive Science |
| Pages: |
512 |
| Description: |
Based on a conference, this volume offers up-to-date research findings in its 13 chapters showcasing the advantages of masked priming as an alternative to more standard methods of studying language processing that require comparisons of matched items. |
| Synopsis: |
Masked priming has a short and somewhat controversial history. When used as a tool to study whether semantic processing can occur in the absence of conscious awareness, considerable debate followed, mainly about whether masked priming truly tapped unconscious processes. For research into other components of visual word processing, however - in particular, orthographic, phonological, and morphological - a general consensus about the evidence provided by masked priming results has emerged. This book contains thirteen original chapters in which these three components of visual word processing are examined using the masked priming procedure. The chapters showcase the advantages of masked priming as an alternative to more standard methods of studying language processing that require comparisons of matched items. Based on a recent conference, this book offers up-to-date research findings, and would be valuable to researchers and students of word recognition, psycholinguistics, or reading. |
| Illustrations: |
10 colour illustrations |
| Publication: |
UK |
| Imprint: |
Psychology Press Ltd |
| Returns: |
Returnable |
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