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Item Details
| Title:
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CHANGE ACTIVIST
MAKE BIG THINGS HAPPEN FAST |
| By: |
Carmel Mcconnell |
| Format: |
Paperback |
| List price:
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£9.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1843040271 |
| ISBN 13: |
9781843040279 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
1 December, 2002 |
| Edition: |
2nd edition |
| Pages: |
272 |
| Description: |
Do more, be more, achieve more and discover how you can earn good money and do something good with your life - profit and principle is possible. Here's how. |
| Synopsis: |
Change Activists make things happen - quickly and effectively. The tools of activism can be used by everyone to effect rapid change for themselves and their companies. This book shows you how to use activist tools in your working life to get big results, fast. And how success, profit and principles are mutually achievable - so you can have a job and give a damn. The second edition tackles the "lack of trust" issue post Enron, Andersen etc. The cover of dirty business has been blown - stakeholder change activists are watching more closely so business leaders need to listen. Change Activist financial advice is expanded particularly how the pension crisis means change activism is needed to take responsibility for your own financial future. The rise of cause-related marketing is further explored showing why businesses need to show Change Activist awareness to get ahead on the 'milk round' - according to KPMG corporate social responsibility (CSR) is the second most important thing to graduates. Also see how Anita Roddick, Julia Middleton and other campaigners viewed and used the Change Activist message. |
| Publication: |
UK |
| Imprint: |
Momentum, WC2E |
| Returns: |
Returnable |
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